The production for Merck's 350th anniversary tells the company's history as an impressive journey through time with 360-degree dome films in the so-called "M-Sphere".
Background:
In 2018, Merck celebrated its 350th anniversary under the motto "Imagine. Always curious - even beyond the next 350 years". The official ceremony took place in Darmstadt, before amongst other guests, the German Chancellor Angela Merkel, the Prime Minister of Hesse Volker Bouffier and some 900 customers, partners and representatives from politics and business.
Andreana Clemenz was commissioned by the lead agency Jazzunique GmbH and Merck KGaA to direct the anniversary events. The production was staged in the specially erected and one of the world's largest mobile geodetic tents, the "M-Sphere". A storytelling of the company's history through impressive time travel with 360-degree dome film content and composed by conductor Ben Palmer together with the Deutsche Philharmonie Merck.