Opening of the ACHEMA
Andreana Clemenz: Artistic concept, direction, show producer, production management
The big opening events of ACHEMA 2012 and 2015 were effectively staged by Andreana Clemenz and Papilio Entertainment.
Background:
The world's leading trade fair ACHEMA is the most important driving force for the international process industry. For the big opening events, trade fair-specific topics were artistically integrated into the overall staging under the direction of Andreana Clemenz, so that the guest could experience new perspectives and the content was presented in an informative and at the same time entertaining way. The overall artistic concept shone with interactive video and sound effects that were synchronized with the choreography and the performers in absolute harmony. The music and sound effects specially composed by the Papilio Entertainment team made the production a unique moment and enabled the audience to find themselves completely in their own world. This concept made a lasting impression on the invited guests.
